Home > How Orientdig Solves International Shoe Sizing Returns with Smart Spreadsheet Technology

How Orientdig Solves International Shoe Sizing Returns with Smart Spreadsheet Technology

2025-05-20

Global ecommerce brands lose billions annually from shoe size mismatches, but Orientdig

The Core Challenge: 42 Countries, 42 Size Standards

A Brazilian consumer

  • Real-time size equivalency across 42 markets
  • Automated popup prompts showing localized recommendations
  • Embedded foot measurement video tutorials

Example: When a Brazilian selects EU 40, the system immediately suggests "Recommend US 8.5 (+1.5 sizes)"

Two-Tier Return Prevention System

Stage 1: Pre-Purchase Guidance

The spreadsheet applies machine learning to historical conversion data, displaying market-specific warnings during checkout. Adidas Japan test cases reported 22% lower returns

Stage 2: Post-Purchase Optimization

High-risk regions automatically trigger prepaid return labels when spreadsheet analytics detect:

  1. 15%+ return rate thresholds
  2. Shipping cost vs. product value ratios
  3. Regional dispute patterns

Proven Results Across Markets

Region Pre-Orientdig Returns Post-Spreadsheet Returns
Middle East 38% 22%
Southeast Asia 29% 16%
South America 31% 12%

*Data from 2023 case study of 640,000 transactions

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